Archive edition for 2026-10-31. Researched and published on 2026-11-11 using information available by the archive date.
This is a chart of planned Halloween costumes, based on a consumer survey, rather than recorded retail sales. The Spider-Man estimate was twice the broader superhero estimate in the published list.
NRF surveyed 7,889 US consumers from 1 to 9 September. Its reported survey margin of error was plus or minus 1.1 percentage points; that does not provide a separate confidence interval for each count shown here. Intentions can change before Halloween, so the figures should not be described as final costume purchases.